ThinkSales Global

We redefine your Company’s competitive profile based on the Top 6 criteria buyers consider when selecting amongst a set of buying options.

We then identify unaddressed buyer needs your company could profitably create and which your customers would find valuable for you to leverage your blue-sky advantage.

The result is a new value curve for a viable strategic advantage over competitors.

We define what differentiators, or innovation your Company delivers and confirm these features are aligned with buyer needs.

We then explore areas for alignment with unmet customer requirements to craft Advanced Value Proposition statements based on synchronicity between buyer needs and customer value offered.

We assist customers focus on two market levers.

With the market protection lever we analyse a company’s most valuable customers by ranking them across multiple data points to ensure optimal design for customer protection. In the market share gain lever, we analyse the share of wallet per customer in relation to their total spend and then plan what percentage can optimally be targeted.

We deliver outcomes through a 360-degree Sales Organisation GAP assessment coupled with unique workshop frameworks.

The proprietary 5-Pillar Strategic Sales Organisation Framework Assessment^TM forms the basis for a 5-Pillar Strategic Sales Organisation Workshop where a customer-centric, differentiated Sales Organisation Strategy is designed for a Competitive Advantage.

We design and reinforce a sales process best suited to your Sales Organisation and Customers through a bespoke Sales Engagement Process based on the ‘Psychology of Change’.

In the process we transition your Salesforce from benefits, features and price discussions to business outcome engagements, aligning your differentiators with customer buying needs and total value return.

We deploy unique and powerful solutions to fundamentally improve Sales Rep performance.

From hiring benchmarks based on a globally unique Competitive Sales DNA assessment, to focussed gap analysis training based on Development Priority Maps. The outcomes are key sales skills, productivity enhancement and deal progression methodologies.

We deploy unique and powerful solutions to fundamentally improve Sales Management, the foundation of high-performance sales forces, from hiring benchmarks based on a globally unique Competitive Sales DNA assessment, to focused gap analysis training.

The outcomes are key soft and hard sales management skills, coaching capability and productivity enhancement.

The internationally award-winning ThinkSales Global content division produces marketing and sales content by assisting customers with video and written case studies to overcome meeting objections, validate purchasing decisions and persuade hidden stakeholders.

We also assist customers with written Sales and Marketing content for print, online and social media platforms.