No matter how they are structured, all sales incentive programmes are there to motivate your sales team to improve their performance, ensuring they meet sales targets and company goals. A study from the SITE Foundation (Society of Incentive Travel Excellence) revealed that a properly constructed incentive programme can boost performance (which ultimately impacts your bottom line) by anywhere between 25% and 44%. Throw travel into your incentive mix and you have a winning formula!
A survey by Sales & Marketing Management (SMM) magazine and the SITE Foundation found more than 88% of sales and marketing leaders who implement incentive travel used it to achieve sales objectives. In fact, one of their survey respondents summed it up:
“Travel incentives have a higher perceived value to recipients and they produce a higher motivational standard.”
cievents are passionate about creating behaviour change, and introducing the right measures, platforms and reward mix, making sure the ROI is bang on. Being backed by travel leaders, the Flight Centre Travel Group, means cievents can offer your teams unique travel incentive packages and execute them flawlessly.
Last year saw some interesting incentive travel trends, with more companies turning to travel programmes to help drive company targets and team performance. Let’s take a closer look.
Destination immersion
Travellers want to be immersed in their destinations and experience the local culture; they want a unique destination and specific experiences.
All-inclusive is in
Incentive trip winners enjoy the luxury of having everything thrown in without having to worry about paying for meals and certain beverages. The good news is that sometimes an all-inclusive trip to an island destination like Mauritius or Zanzibar can work out cheaper than going local and paying for extras.
Social sharing
What is the point of being immersed in the culture of an amazing destination if you can’t share it? From the launch of an incentive travel programme to when the winners return to work, you need a social platform where they can use their bragging rights.
cievents recently developed a sales incentive travel programme for a leading insurance provider to motivate their Emergency Call Centre staff. They were disengaged, working under extreme pressure, always absent from work and the level of customer complaints was on the rise. The results: A 46% increase in attendance over three months, a 23% increase in compliments, and a 35% decrease in complaints.
cievents are the experts when it comes to incentive travel and will work with you to create personalised and appropriate incentive travel programmes for your staff. In fact, cievents specialise in end-to-end event management and engaging conferences too. Our goal is simple – to stimulate and inspire your audience by implementing creative and cutting edge events.
Reach out to us
Email inspire@cievents.co.za or call 0877 40 5190 for an incentive travel programme that will bring you the results you are looking to achieve in your business.
