Selling to the Competitive User

Successfully persuading a competitive user to leave their existing vendor for you takes an enormous amount of patience, skill, and strategy. Unfortunately, most business people don't approach the strategic issue…

Unmasking Your Prospects

Much has been made of the connection between fine-tuned emotional intelligence and sales ability. The relationship between the two is simple – if you have the ability to read people…

Going With Your Gut?

The collapse of global financial markets taught us, among many other things, about greed, the lack of systemic controls and the extent to which the human decision-making process can be…