Death of the Salesman

Marketing of business-to-business (B2B) solutions has clearly become more difficult over the past several years. This is evident in research undertaken with the International Data Corporation (IDC), a global provider of market intelligence for the information…

It’s Raining Leads

What is drip marketing? Much like drops of water from a dripping tap, drip marketing is a strategy that sends, or "drips," a pre-written set of messages to customers or…

Automated Marketing Enhances Profitability

How marketing automation works Marketing automation enables marketers to create sophisticated and engaging campaigns that automatically respond to customer/prospect behaviours, lifecycle segments and other criteria. It automates repetitive tasks, increasing…

How to Use Social Media for Prospecting

Prospecting With Social Media

When one considers the fundamental activities that drive an effective social media strategy – having a list of prospects, researching contact information, collecting and distributing information to prospective clients, to…